Category: Brazilian Entrepreneur

How Guilherme Paulus Became On Of The Top Entrepreneurs In Brazil

Guilherme Paulus was recently one of the key speakers at just ended Top Seller event. This year’s event was meant to address the theme of entrepreneurship, and it was thus a gift by itself that one of the leading entrepreneurs in the country was available to talk about the same. Over the years Guilherme Paulus has made a lot of contributions to the tourism industry. These contributions have not only made him successful, but have also provided employment opportunities for many as well improved service provision within the industry itself.

His first venture was in CVC Brasil Operadora e Agencia. This was a company founded in 1972 by two partners, one of them being Guilherme Paulus. As a business, it struggled in its initial years, but was able to pick up eventually. By this time, however one of the partners had left, leaving Guilherme Paulus in charge of the entire operation. He was able to overcome a myriad of challenges over and eventually the company became profitable. The success of CVC Brasil Operadora e Agencia as a private company would attract the attention of other investors after Guilherme Paulus gave an interview where he hinted at the possibility of one day going public. He received numerous proposals as different parties scrambled to understand the company’s business model and what it did specifically. The Carlyle group a private equity firm, however, beat them to the punch and in 2009 offered to acquire a 63.3 percent stake for an estimated 420 million dollars. This deal was approved, and they became the majority owners.


In the meantime, Paulus had found a niche in the hotel industry, and this is how the GJP network had been founded in 2005. His entrepreneurial spirit was at it again, and he was quickly identifying tourist hot spots and putting up hotels there. This venture was boosted by the capital injection from the sale of CVC Brasil Operadora e Agencia, and he was soon able to take prime targets. The ability of GJP to acquire land near the country’s main airports played a major role in helping them become one of the best strategically placed chain of hotels especially during the sports extravagances that took place in Brazil.

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